It’s finally out! A new Instagram guide developed by experts, solving real-life client struggles, for businesses just like yours.

“Social media has become harder to crack, takes more time and more money with a return that doesn’t reflect the work put in.”...is what a client told us back in June 2024. This isn’t the first comment of its kind.

We also discovered this pool of entrepreneurs and business owners who have recognised the importance of social media, but they...

• don't know where to start or how to use the tools available;
• aren't ready to invest in a social media manager; and
• want to take their time to understand the basics first.

June 2024 was the catalyst. That’s when we decided it was time we came out with a comprehensive guide that’s simple to follow, suited for various levels and stages, and timeless, addressing the Instagram fundamentals. 

If you ask five marketing agencies how to optimise your business social media page, you’ll get five different answers… Why? Because social media has a strong focus on trends and trends change quickly… What was relevant advice a year ago, is no longer relevant today.

That’s why we created a guide that is timeless, covering the basics that will set your page up for success, regardless of the trends of the time, available at your fingertips for a lifetime so you can dip in and out of the handbook as and when you need.

Our guide will teach you how to optimise your business’ Instagram account from the very beginning, so you can avoid posting aimlessly and skip to feeling confident that your actions are value-adding.

This guide contains three sections:

1. Immediate actions for an optimised account;
2. An introduction to the Instagram basics; and
3. An advanced guide for users ready to take Instagram to the next level.

Benefit from insights and experience, as we explore what to post, when to post, how to post and how to optimise your business’ online visibility through an engagement strategy.

Developed on real-life client struggles and requests, and created alongside customised client social media projects... this guide is packed with all the answers you've been looking for, in one document, accessible for a lifetime.

This is your sign to finally embrace social media for your business.

Guide available here.

Digital marketing made simple. Let’s achieve more with less.

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